VeracityHub Privacy Policy

VeracityHub (a d/b/a of Metrix Holdings, LLC) (“we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, and share personal information when you use our verification, identity, and phone validation services, including when those services are embedded in third-party websites.

If you are a California resident, this policy also explains your rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

1. Categories of Personal Information We Collect

We may collect the following categories of personal information:

2. Sources of Personal Information

We collect this data directly from:

• You (the consumer) when you fill out a form or verify your phone;
• Our business partners who embed our services;
• Consumer reporting agencies (with your consent);
• Telecommunications providers and data brokers;
• Verification platforms and fraud detection services.

3. How We Use Your Information

• Verify your identity and phone number;
• Authenticate one-time passcodes (OTP);
• Conduct soft credit pulls (with authorization);
• Match your information against fraud and identity signals;
• Support our clients in determining your eligibility for services;
• Detect, prevent, and respond to fraud and abuse;
• Comply with legal or regulatory obligations.

We do not use your data for cross-site behavioral advertising and do not sell your personal information.

4. Disclosure of Information

We may disclose your personal information to:

• Our service providers (e.g., identity verifiers, credit bureaus, OTP processors);
• Our clients/partners (e.g., financial providers evaluating your submission);
• Regulators, auditors, or law enforcement when legally required.

All third-party vendors are subject to strict contractual obligations under CPRA.

5. Your California Privacy Rights

If you are a California resident, you have the following rights:

a. Right to Know

You may request to know the categories and specific pieces of personal information we have collected about you in the past 12 months.

b. Right to Delete

You may request that we delete personal information we have collected, subject to certain exceptions.

c. Right to Correct

You may request correction of inaccurate personal information we maintain.

d. Right to Limit Use of Sensitive Personal Information

You may request that we restrict our use of sensitive data (e.g., SSN, financials) to only those uses necessary to perform our services.

e. Right to Opt-Out of Sale/Sharing

VeracityHub does not sell or share personal information for cross-context behavioral advertising. Therefore, no opt-out mechanism is required under CPRA.

6. Exercising Your Rights

To submit a request under CCPA/CPRA, please contact us:

We will verify your identity before fulfilling your request. You may also designate an authorized agent to make a request on your behalf.

7. Retention of Data

We retain your personal information only as long as necessary for the purposes outlined above, or as required by applicable law (e.g., regulatory recordkeeping, dispute resolution).

8. Security Practices

We use reasonable and appropriate administrative, technical, and physical safeguards to protect your data against unauthorized access, loss, misuse, or alteration.

9. Changes to This Policy

We may update this Privacy Policy periodically. We will notify users of material changes by updating the Effective Date at the top of this page.